Ceres - CX Videos

Stripping away that which is not needed is often a deceptively difficult creative task. That's exactly what was called for on this project for Standard Chartered Bank. We refined, simplified, and refined again, with the hope of arriving at something that said exactly what was needed and not a bit more. Credits: Client: Standard Chartered Bank Agency: Six Toes Production Co.: Psyop Producer: Eve Strickman Directed by Igor + Valentine Animation: David Stanfield, Zeke Cincunegui (end logo animation provided by SCB) Music: Matt Stanfield

Created by the merger of Clipper Seafoods and Blue North Fisheries, Bristol Wave is a commercial fishing company in the Pacific Northwest. They use a sustainable practice known as “longlining” to catch fish, and while they are essentially a brand-new brand, they are also the largest quota-holder in the world for Alaskan Cod. Core to their fishing philosophy is Humane Harvest, a trademarked process that involves gently harvesting fish from beneath the vessel itself and “stunning” the fish so they feel no stress or pain, a practice adopted from modern ranching. Their innovative approach yields healthier, tastier fish, and this merger represents a powerful union with a singular purpose: to harvest fish in a humane way, for the chefs that cherish it and the customers they feed. We worked with Bristol Wave to design a website that told their story. One that honors their contributions to the industry, celebrates the quality of their product, and forges their future together.

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